Brand Assets

It is critical to maintain an open area surrounding the logo so that it does not become mixed with other graphical elements or text. The minimum clear space is equal to the height of the letter U. If possible, make the clear space more than the minimum.

If our logo neighbors other logos in vertical or horizontal space, please try to make all logos look visually equivalent and observe the corresponding recommended intervals.

The minimum distance to another logo depends on the logo size and is equal to 1.5 height of the letter U.

It is important that the logo is always legible. Therefore, there is a limitation for the minimum size. The minimum print width of the standard logo is 25 mm, the minimum digital width is 96 pixels.

For the vertical logo arrangement, the minimum print width is 21 mm, the minimum digital width is 80 pixels.

1. Use the standard black-color (UNIGINE Black) logo on a white or light-color background.
2. Use an inverted-color logo variant on a dark-color background.
3. The logo can be used on a bright-color background in either the standard or inverted color variant in the way that ensures the proper contrast.

1. If the logo is placed on a background image, it is crucial that all its elements are legible.
2. Depending on the image, choose the standard or inverted color variant to ensure a proper contrast, and try to place the logo in a uniform background area.
3. If the logo has to be placed on a visually busy background, ensure a one-color box behind the logo.

The company logo is integral, all its elements are arranged in the specific proportion and at the definite position relative to each other. It is strictly prohibited to modify the logo in any way to prevent losing the logo identity.

Here are the most common (but not all) cases of misusing the UNIGINE logo that should be avoided.