Press-Release 2011-03-18

ACTIPLAY has released Unigine-powered advergame for kids

Montpellier, France - March 18, 2011 - ACTIPLAY SA, a French company has successfully released Petshop Advergame, which is powered by Unigine engine.

Petshop is bestseller toys for kids made by Hasbro. ACTIPLAY was asked to create the flash website and advergames by Hasbro. This small game is made for kids and for a very large spectrum of PCs.

"We used Unigine engine to make this kind of project because of the quality and the modularity of its sources. Our goals were to provide as fast as possible 3D interactive environments online for a large spectrum of machines, we easily made project-specific modifications. UnigineScript is furthermore a perfect script language to code fast and efficiently. It is an ideal framework for industrial applications and games", said Patrick Gomez, R&D Director of ACTIPLAY.

The game works on a large spectrum of PC/Mac hardware configurations and features a web player with network data streaming.

About Unigine Engine

Unigine™ is a multi-platform (Windows / Linux / PlayStation 3 / Android) real-time 3D engine, which unleashes the ultimate power for creating interactive virtual worlds (both modern games and virtual reality systems).

The engine is a complete out-of-the box solution:

  • Photorealistic 3D render
  • Powerful physics module
  • Object-oriented scripting system
  • GUI module with support of Flash
  • Pathfinding module
  • Sound subsystem
  • A set of flexible tools

High scalability of Unigine engine is ensured by its efficient and well-architected framework supporting multi-core systems. It allows to successfully develop various VR projects and multi-platform games of various genres (RPG, FPS, RTS, MMORPG) on its base.

Unigine engine powers a well-known Heaven Benchmark, which made a big name by showcasing the hottest DirectX 11 technologies with the breathtaking art content. The company is also reaching the finishing line of developing OilRush naval strategy game that proves flexibility of Unigine technology once again.


ACTIPLAY is a privately held French company backed by two leading European VC companies. It was founded in 2000 by its current CEO Pascal Bianchi, a serial entrepreneur; it has 30 employees. ACTIPLAY delivers innovative 2D and 3D marketing solutions for international brand owners. Pioneers in the Advergames market in 2000, ACTIPLAY is now a leading player in 3D innovation with multi-platform capabilities including iPhone and IPad.

About Unigine Corp.

Unigine Corp. is an international company focused on top-notch real-time 3D solutions. The development studio is located in Tomsk, Russia. The main product of Unigine Corp. is Unigine™, an advanced engine for virtual 3D worlds.

Unigine Corp. is a registered developer of Advanced Micro Devices, Inc. (previously ATI Technologies Inc.), NVIDIA Corporation and Creative Labs Inc. Being a registered developer, the company works closely with hardware vendors in order to provide the best level of performance and stability for Unigine-empowered applications. The company also has a license to develop tools and middleware for PLAYSTATION®3 platform.